1. The Private Press Movement really pushed people to make things that were more focused on art and design rather than just strictly getting content out. William Morris founded the Kelmscott Press and Emery Walker Founded the Doves Press. The ideals of the Arts and Crafts Movement really put emphasis on the quality of craftsmanship, while still maintaining a level of beauty and simplicity.
2. Nature, craftsmanship, and simplicity. Those are the things that made Frank Lloyd Wright's Prairie style houses so successful. Implementing these sights of nature into each one in its own way was breathtaking. The stellar craftsmanship played directly into the role of the Arts and Crafts Movement as well, it brought the quality up to a very competitive area.