When I think "good design", the thought of being engaged and active comes to mind. I want to be able to work through something physically or mentally to get to the end goal or the end message. I don't think everything should just be laid out in front of you as is, I feel like design should be a journey of sorts. I'll take the obvious example of Apple's website to be in the top tier of good, successful design. There's motion, not too much text, interactive video and photos, the possibilities are endless. Bad design, however, is unnavigable, doesn't match the topic, or just doesn't fit, whether physically or conceptually. It can also just be that the design is bad because it's a lie, or it's just misleading and results in a negative outcome for the user.